Did you read the headline and think I’m selling you something?

Good. Because I’m not.

I haven’t sent an email to you in 4 weeks.

I know, “What’s your excuse Viviek? 🙄”

Life got hard. Life got great. Life got hard.

But I’m not here to give you excuses. I’m here to give you a simple explanation:

I’m pivoting this newsletter.

Last week, I spent time reflecting on the past 4 months of my personal brand journey.

It’s been a rollercoaster.

Reflecting back helped me understand the direction I want to go.

My personal brand turned into a freelance web3 marketing business.

I love web3 marketing A LOT. It’s my job, passion, hobby, interests, and wife (don’t tell my girlfriend).

So I’ll double down on WEB3 MARKETING in my content.

Two years ago, I told myself I wanted to be the best marketer in the world.

I’m in a unique position to be marketing for innovative web3 brands and get to be at the forefront of new marketing practices.

As the internet shifts to web3, tons of brands will need marketers that not only understand the basic & advanced principles, but also comprehend web3 marketing strategies.

But my content rarely touches on this. In fact, I have barely seen anyone sharing insights on Web3 marketing. REAL INSIGHTS.

Besides the handful of “web3 marketing gurus” that tweet about the importance of community in your marketing plan.

I’ll do breakdowns marketing concepts and how to leverage them in Web3. I’ll deep dive into major differences of web2 vs web3 marketing. I’ll share my exclusive insights with brands I work with. AND MORE… MARKETING!

For example, in my subject line “24 hours left... hurry up,” I created FOMO.

But did you know that FOMO isn’t exclusive to the NFT market?

Copywriters use FOMO all the time in ads to create a sense of urgency for customers to buy fast. Think of online clothing flash sales.

“Buy this in the next 2 hours and get free shipping.”

A lot of FOMO and hype is uncontrolled in the NFT market. But the best marketers know how to create FOMO and control hype.

I won’t get into the weeds today.

The point is: I want to deliver high quality information that I care about.

So here’s what I can promise on the weekly:

1. You’ll learn something marketing.

2. I’ll try to keep it between 500-750 words. Too many words is hard to digest.

3. Provide examples. A lot of marketing concepts are not difficult to understand, but context helps A LOT.

I appreciate you for being on this journey degen.

Because I know you may have joined this newsletter expecting what I used to write about, feel free to unsubscribe.

I’ll hold a grudge for 0 seconds because I want you to focus on things you are interested in just like I am.

If you’re excited to join me on this journey, reply with, “LFDegen!”

Until next week.

Sincerely,
Your favorite Degen, Viviek